Category Archives: Project Marketing

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How to set a theme for 2018

Think specific, think big-picture, then revise as needed.

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Here’s something we don’t think about enough in the early weeks of January: Our themes for the year. Themes, as in literature, are overarching principles and ideas learned through life experiences. Think Shakespearean here: Ambition, Love, Generosity, Man vs. Wild, Gratitude, Creativity, Loving Kindness, the list can go on and on. Themes are the takeaway, […]

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The MVP (Minimum Viable Product) for Book Authors

What it is, why you should build one, and how it can spread your big, beautiful project.

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I’ve been thinking a lot lately about how to set the stage for the release of a book I am writing, an 80s memoir about houses. The bulk of my proposal for this book is finished, but I find myself  digging into the section about author platform and thinking (and over-thinking) the many ways I […]